Customer-involved service development

The purpose of customer-involved service development method is to allow service users to share their ideas regarding improvements or development of new services. The method was developed in the cooperation between the Service Research Center and Telia.

Additional reading
Magnusson, Matthing, and Kristensson.
“Managing user involvement in service innovation experiments with innovating end users.”
Journal of Service Research (2003):

Kristensson, Magnusson, and Matthing.
“Users as a hidden resource for creativity: findings from an experimental study on user involvement.”
Creativity and innovation management (2002)