Means-end chain

A model that indicates how product attributes lead to functional and psychological  consequences that fulfill customers’ desired goals.

Additional reading
Gutman, Jonathan. “A means-end chain model based on consumer categorization processes.” The Journal of Marketing (1982): 60-72.

Zeithaml, Valarie A. “Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence.” The Journal of Marketing (1988): 2-22.